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“What The Eff?” Wednesday: At The Red House

13 May 2009 4 Comments

God bless the tenacity of the American spirit and its fruits. Thanks to our universal get-up-and-go, local businesses have been braving the economic downturn by doing whatever it takes to bring customers into stores. The Red House Furniture Store in High Point, NC, is revitalizing the local economy through easy financing, a catchy but cheap commercial, and the freshest concept in furniture sales since the bean bag chair. Picture this: a furniture store for black AND white people. I know what you’re thinking: black people and white people have such different needs when it comes to sofas and mattresses, how can this be? Just watch.

Did he just say “Expanic?”

For the record, I LOVE all of this, especially the black woman who warmly tells us that she loves the Red House while sitting next to one of those safari paintings featuring every fashion-print yielding animal known to man running across the Serengeti. I also thrive on the type of audacity that led to the line “this mattress is perfect for a white person…or a black person,” and the I-just-don’t-feel-right-saying-this-ness with which it was delivered (I guess he realizes he has no business telling a black dude the ideal way to lay up). Plus, the hook is way better to have stuck in my head than those freecreditreport.com joints, so those of you who can’t stop blurting out “at the Reeeed House!” after having watched this should really be thanking me. In fact, for the behind-the-scenes scoop click here.


  • jazzfan360 said:

    SCREAMING. I am SCREAMING and crying right now. And that’s actually a tremendous improvement over 30 seconds ago, when I was doubled over and incapacitated. Thembi, you’ve done it again. “The ideal way to lay up.” Holy crap.

  • jazzfan360 said:

    Oh!!–best ever?? :15, when dude’s like “…I work at the Red House……and I’m black,” then the singer busts in whispering Force MDs-style, “At the RED HOUSE!”

    …OMG my bladder.

  • Cynthia said:

    WHY WHY WHY LOL Love your blog…come visit us girl!

  • Dara said:

    i love the limp, lifeless handshake between the black man and the white lady at approximately 0:24 seconds.

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