When recording artist Santogold changed her name to Santigold I wasn’t really paying attention. I heard something about there being another artist who already had that name and kept it moving. But did you know that the man behind the name change is a tragically weird infomercial/jeweler/musician from the 1980′s? He brought legal action against Santi for infringement, saying that by her use of the name Santogold she was “crushing [his] hopes of continuing his music and acting career.” Really? ‘Cause I ain’t never heard of no Santo Gold before. That is, until I was perusing the internet for examples of ridiculous infomercials and found one by the man himself. Actually, this is more than just an infomercial. He’s trying to convince viewers to participate in some sort of gold jewelry franchising scheme, and the pitch is spliced in with footage from his random and befuddling film Blood Circus. Far from a cult classic, Blood Circus can only describe itself as a “science-fiction space wrestling comedy.” After watching this, it should be obvious why Santo Gold’s imminent fame and fortune was being blocked by Ms. Santigold’s use of his name…

I’d like to extend my apologies to everyone who watched both of these videos in their entirety. Let’s just hold tight for the next (or is it first?) Santigold album so all of this can feel like a bad dream.